Brandeis University is a leading university outside of Boston with a total student enrollment of approximately 5,600 and about 1,500 faculty and staff members.
The Business Challenge
In the wake of the tragedy at Virginia Tech in April 2007, universities across the country were confronted with the need for improved all-campus communication. Brandeis University didn’t waste any time. Its Crisis Communications Team immediately began to seek out the best solution for the campus.
John Turner, Brandeis’ Director of Networks and Systems, remembers that parents were asking a lot of questions: “What are you doing for communication? How are you going to let our son or daughter know of a crisis? What other mechanisms do you have?”