Reduce Noise and Minimize Misinformation
A recent article from the Washington Post highlighted the challenges colleges and universities face when communicating critical information during a crisis situation. Conflicting reports from social media, news outlets, campus services and friends can lead to unnecessary confusion and fear among students and staff. Having a system in place that notifies an entire campus during an emergency can help keep everyone safe.
Here are seven tips for providing clear communications to your campus during a crisis:
- Utilize a Single System - When a crisis occurs, time is of the essence. Safety and security personnel don’t have time to log in and out of different systems to send multiple messages. A single system that reaches everyone helps share vital information quickly.
- Reach Multiple Devices – Your system should reach landline phones, mobile devices, desktops and even digital displays. Every available device that can reach your campus population should be utilized to inform them of the situation.